As a leader in direct-to-consumer credit and identity protection services, FYI Direct combines superior technology and innovative marketing to give consumers extraordinary access to the tools and information they need to improve their lives.

FYI Direct’s leading edge, cross-functional business model creates innovative online financial products and services. Our growing portfolio of membership programs attracts millions of consumers who take a direct interest in managing and protecting their credit, finances, and identity.

A nationally known brand, FreeScore^SM is an award-winning service for accessing credit scores and reports, and for educating consumers about the importance of credit monitoring. IdentityHawk® is the most comprehensive service of its kind, protecting individuals and families against America's fastest-growing consumer crime – identity theft – by helping them stop fraud before it starts. DebtPlan^SM offers easy-to-use tools to eliminate debt, and save money doing it.

We support our programs with innovative marketing, powerful analytics, and a dedicated account management team -- all of which enables us to fulfill our mission of providing easy access to the personal finance and identity protection solutions that consumers need.